I’m the founder & CEO of xZORA—an artist-turned-operator who grew up watching my father restore centuries-old rugs destined for the world’s most respected museums. That daily master-class in patience, pattern, and preservation taught me two things: every fiber matters, and every system can be rebuilt better than before. When I later took the family business digital, I hit the same friction most owners face—fragmented tools, blind ad spend, phones that rang into nowhere. So I stitched together the stack I wished existed: one canvas where marketing, sales, automation, and crystal-clear attribution run on autopilot. Today I help companies turn chaotic growth into composed, profitable art—without writing a line of code.